We are now living in a Post-Industrial Era where the world is moving in such velocity that the current paradigm of knowledge is changing into a paradigm of innovation. To be successful is to be enlightened and keen in understanding what society wants and really needs; is to invent, design, develop and implement improved products and organizational models driven to create new values of community, regionalism and nationality. To be successful is mostly to be creative, strategic in present-day cultural industries.
Events, public assemblies with a purpose, such as celebration, education, reunion, sports and other common causes, are a fundamental tool of marketing in any cultural industry and are not apart from this dynamics. To make them successful, regardless if they are for profit or non-profit, organizers must think environmentally, economically and socially. Such thought follows the European Union Council – May 10, 2010 – agreement, which states that ”There is an evident link between culture, creativity and innovation contributing to social and economic progress. Therefore, it is essential to consolidate the contribution of culture, especially the cultural and creative industries, to the ‘Europe 2020 strategy’ for smart, sustainable and inclusive growth.” (please see http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:C:2010:135:0015:0018:EN:PDF)
This unlocks the space for the promotion of Traditional Sports and Games (TSG) events, since they are expressions of the intangible cultural heritage of our societies that promote inclusiveness, health development, cooperation skills and awareness of cultural diversity with very little spend in material resources.
There are no age, gender or ability barriers for TSG Events. TSG can be played in family gatherings, between different member generations and between women and men. There are no substantial asset impediments, as TSG can be played with materials nature provides, with the addition of simple or modern equipment and games rules that can be adapted based on materials at hand and space to play. Many games can be modified and their rules adapted towards the inclusion of people with different abilities. The games can vary in type and level of competition. As long as TSG provide an opportunity to enjoy playing they can be played in different versions of the game or activity.